Spotify has been around for just over 10 years as a music streaming service. Now it's looking like they're branching out to... make up.

Pat McGrath Labs is partnering up with 300 Entertainment, Spotify, Merchbar, and recording artist Maggie Lindemann for the “industry-first e-commerce venture.”

How does it work? Just search Lindemann in your Spotify player and you'll see products pop up under "Merch." Once you've selected what you want, it'll take you to Merchbar's website to purchase the product.

“In this digitally-empowered, digital era of makeup, where fans crave instant glamour gratification I always want to reach fans where they’re most engaged,” McGrath says in a statement. “That’s why this relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way, that’s never been done before.”

Now, if this is the path we're going down, how about we work on getting some other artist's products available on Spotify. Like some Cabo Wabo or Maynard's wine. Just sayin...

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