Nike’s new video montage honoring the late Kobe Bryant inspiring us to, “Just be better”, is exactly the kind of uplifting we need right now.

Nike is celebrating what would have been Kobe Bryant’s 42 birthday with a 90-sec video montage which is narrated by rapper Kendrick Lamar. The video features intimate family moments, highlights of his career, including other prolific athletes urging us all to “Just be better”.

The late NBA Star was known for his relentless drive on and off the court, his dedicated work ethic, and his commitment to improving every element of his game and his personal life. The moving and rousing video perfectly encapsulates Kobe’s Mamba Mentality of getting up and working every day to be better than the day before.

Better narrated by rapper Kendrick Lamar:

“Kobe taught us to be better.

Better dreamer.

Better waker.

Better stretcher.

Better walker.

Better talker.

Better walking the walk and talking the talk.

Better blocker.

Better sprinter.

Better loser.

Better winner.

Just be better.

Better form.


Better friend.

Better fighter.

Better rider.

Better eater.

Better leader.

Better generation.

Better nation.

Just be better.

Can you do that?”

Better player.

Better shooter.

Better scorer.

Better GOAT.

Yup, better GOAT.

Better mentor.

Better minor.




Better skater.

Better artist, yea.

Better teacher.

Better preacher.

Better believer.

Better first.

Better future.

Better hero.

Again, better hero.

Better mother.

Better father.

Better father.

Better father.

Better father.

Better father.

Better me.

Better you.

Better us.

Better Forever."

Fans across the globe including in El Paso were shocked to hear the news of Kobe Bryant's death. Bryant along with his daughter Gianna and seven other passengers died in a helicopter accident on January 26, 2020. On Sunday, August 23, 2020, Kobe Bryant would have celebrated his 42 birthday. Coincidentally, 42, which if inverted reads 24, Kobe’s last jersey number before retiring.

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