Machine Head have unleashed the video for ‘Now We Die,’ which is featured on their new album ‘Bloodstone & Diamonds.’ Watch the epic clip above.

The seven-minute-plus video features the group meeting their untimely demise. Fans are sure to enjoy the gory yet cinematic quality of the video that’s complete with a bloody butcher, a firing squad, fire breathers and an appearance from the devil.

Machine Head’s new album ‘Bloodstone & Diamonds’ is available now, via Nuclear Blast Entertainment. You can order it here. The band made the entire effort available for streaming last week.

Earlier this week, the group announced a North American tour, which kicks off on Jan. 16 in Phoenix, Ariz. and wraps on March 7 in Boise, Idaho. V.I.P. ticket packages are now on sale at this location. Packages include a meet and greet and photo with the band, a poster, flag, laminate and a koozie. In addition, those that purchase the VIP experience will be entered into a drawing to win an autographed ‘Bloodstone & Diamonds‘ electric guitar.

Machine Head will take the stage in Ramonville, France tomorrow night. See all their tour dates here.